Converse x Nike ReUSE A SHOE Program
It used to be that you’d simply toss your old shoes into the trash. However, things have changed! Converse has partnered with Nike to turn old sneakers into new places for kids to play. The ReUSE A SHOE program was established by Nike and adopted by Converse in 2011, and materials have been made into running tracks, playgrounds, basketball courts and tennis courts. Used shoes have also been used as infill for synthetic turf fields for a variety of sports. To date, more than 25 million pairs of athletic shoes have been recycled.
So, instead of your shoes ending up in landfills, they can be turned into tracks, courts and playgrounds! After your shoes are dropped off, they’re transported to a facility where each shoe is cut into three slices: foam midsole, rubber outsold, and fibre upper. Slices are fed through grinders, then purified. The result is a number of materials that are used in track surfaces, gym flooring tiles, synthetic courts and more.
Find out more about the Converse x Nike ReUSE A SHOE program, including where you can drop off your shoes, here.
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